The Halo Effect.

Stories of purpose-driven investing.

Sarah King Sarah King

Brewing Something Bold: What Good & Proper learned about raising Angel Investment

"It’s a terrible time to raise investment.” That’s what Tom Forsythe and Emilie Holmes of Good & Proper kept hearing. But they chose to back themselves—and it paid off. In this post, we share what they learned about angel investing, why investor alignment matters, and how you can apply their lessons to your own raise

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Sarah King Sarah King

Why every Founder should create Angel Investor Personas

If you know how to create customer personas, you already understand why investor personas matter. In this blog, we explore how defining your ideal angel investors—what they care about, what they bring beyond capital, and why they’d back you—can sharpen your raise strategy, fuel inclusion, and save you time, energy, and dead ends.

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Sarah King Sarah King

The Insect Revolution Has Four Legs: Why Some Grub Is Shaking Up Pet Food

Move over meat. The next big thing in pet nutrition doesn’t bark or moo—it buzzes. Meet Some Grub, the challenger brand turning heads (and wagging tails) by putting insects at the centre of the bowl. With sustainability stats that stop you in your tracks and a mission that’s equal parts planet, pet, and progress, this is more than a rebrand of pet treats—it’s a revolution.

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Sarah King Sarah King

GUEST BLOG: How to Build a Strong R&D Tax Claim: Strategy, Compliance & Smart Documentation

A message from Sarah: Having been through HMRC’s R&D compliance checks myself, I know how complex and frustrating the process can be, especially for founders driving innovation. After seeing how many of you resonated with my LinkedIn post, I asked the team at CBTax to share their expert advice. Huge thanks to Chris Dunn & Yameena Patel for this insightful blog.

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Impact Investing, Plastic-free, B Corp Sarah King Impact Investing, Plastic-free, B Corp Sarah King

Building a Premium Tea Brand: Good & Proper’s Journey Towards Impact and Growth

The world of tea has long been overlooked in the premium beverage space. While coffee aficionados enjoyed bespoke experiences, from expertly sourced beans to intricate brewing methods, tea drinkers were left with a lackluster experience. Emily Holmes, the founder of Good & Proper, was frustrated by this disparity and decided it was time for a change. What started as a personal quest to find better tea evolved into a business dedicated to showing the world how good tea can be when it's done properly.

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nibs etc.: The UK’s First Upcycled Snack Brand Turning Food Waste Into a Movement

When Chloe Stewart, founder of Nibs Etc., first started delving into food waste, she found herself deeply moved by the sheer scale of the problem. “I love food,” she says. “And I’m emotional about food waste. The more I learned about food supply chains and where food was being wasted, the less I could un-see. Especially when that waste was often highly nutritious.”

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AI, Future of work, Impact Investing Sarah King AI, Future of work, Impact Investing Sarah King

The AI revolution in the Workforce: how Our Time is shaping the future of work.

Future of Work: AI-Driven Balance for Caregivers. Discover Janet Martin's drive behind Our Time’s AI solutions, revolutionising caregiving and frontline work. This article explores their mission to boost productivity and improve work/life balance, highlighting the need for diversity in angel investing.

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