RAISE SMART. LEAD BOLDLY. BUILD WHAT MATTERS.

Tailored coaching for founders raising investment, growing with purpose, and navigating the highs and lows of startup leadership.

Not Your Average Coach.

Not Your Average Founder.

I work with ambitious, purpose-driven founders who are building businesses that make a difference.

My coaching blends strategy and execution with challenge and care. I’ve been in your shoes—navigating investment rounds, board dynamics, co-founder relationships, team growth and personal resilience.

This isn’t surface-level support. It’s in-the-trenches, practical, and energising coaching that gives you the clarity and confidence to take bold next steps.

Your next move starts here.

Whether you're gearing up for a raise, adjusting to life post-investment, or ready to evolve how you’re leading your startup - I’m here to help you lead with clarity, strategy, and energy.

Investment Strategy Coaching (3 months)

For founders preparing to raise or already mid-raise.

Together, we’ll:

  • Shape your investor strategy and ideal round structure

  • Build your narrative and refine your deck.

  • Prepare for investor meetings and storytelling under pressure.

  • Save time by focusing on aligned investors

You’ll walk away with:

  • A confident strategy for your raise

  • Clarity on your investor personas

  • A round narrative that resonates

  • Tools to lead your raise—so it doesn’t lead you

Leadership Coaching Post-Raise (3 Months)

Because getting the capital is just the start.

This is your space to:

  • Reclaim your time, energy, and focus

  • Build healthy leadership rhythms

  • Navigate team growth, co-founder dynamics, and board expectations

  • Stay grounded, resilient, and intentional as the business scales

You’ll walk away with:

  • A stronger leadership toolkit

  • More clarity and calm amidst the chaos

  • Confidence in how you're showing up as a founder

12-Month Founder Coaching Programme

Long-term support for ambitious, values-led founders.

This is for you if you want to:

  • Zoom out and get strategic every quarter

  • Keep momentum through consistent monthly check-ins

  • Stay grounded, accountable, and supported for the long game

Includes:

  • Quarterly strategy sessions

  • Monthly coaching calls

  • Voice note check-ins and ad hoc support when you need it

Perfect for founders who are scaling, fundraising, or stepping into a new phase of leadership.

WHO I’M WORKING WITH.

  • JESSICA MORRIS & NICK MARSH

    JESSICA MORRIS & NICK MARSH

    COFOUNDERS, THE CANINE MENU

  • LESLEY SACKEY

    LESLEY SACKEY

    FOUNDER, PILLOW

  • GEMMA SMITH

    GEMMA SMITH

    FOUNDER, AR TYE

  • OLLIE HARKUS & BEN CHAPMAN

    OLLIE HARKUS & BEN CHAPMAN

    COFOUNDERS, SOME GRUB

  • SOPHIA JARVIS

    SOPHIA JARVIS

    FOUNDER, MIA WEALTH

  • SARA CHRISTIE

    SARAH CHRISTIE

    FOUNDER, BY SARA CHRISTIE

  • KATE MCALPINE

    CONNECT GO

  • ANNICK IRELAND & SIMON BELL

    ANNICK IRELAND & SIMON BELL

    COFOUNDERS, IMMACULATE VEGAN

  • ASHANTI BENTIL-DHUE

    ASHANTI BENTIL-DHUE

    FOUNDER VERA

  • KATIE BOTHA

    KATIE BOTHA

    COFOUNDER, LOKR

A space for you to lead with confidence and create the focus and momentum your startup needs.

  • Sarah asks the right questions—the ones that push us to think about sustainability, process, and making time for ourselves as founders. Having an objective sounding board has helped us navigate challenges, celebrate wins, and focus on the bigger picture.The structured time together has been a real positive, and without it, we’d struggle to carve out that space.

  • After a long investment round, I knew I needed to evolve as a leader and regain my energy for the next stage of growth—but I didn’t know where to start. Talking everything through with Sarah was exactly what I needed. She truly understands the founder journey, and after just one session, I felt lighter, refocused, and ready to move forward.

  • Our conversation with Sarah transformed our approach! 

  • By defining our ideal angel investors, we identified key people who not only have the potential to add capital but to really support our growth plans, making our outreach strategy more focused and more efficient.

  • Sarah’s advocacy and ability to guide conversations towards meaningful outcomes is second to none.

  • Her guidance helped us zero in on exactly who to target for our raise and how to focus our time and effort.

  • Sarah's support in facilitating a key meeting within financial services was invaluable—ensuring I gained the insights needed to shape a proposition that truly aligns with the sector’s priorities.

  • Working with Sarah has been invaluable—not just for our investment strategy, but as a space to step back and reflect.

Not Sure What’s Right for You?

Whether you're prepping to raise, navigating what comes after, or looking for a long-term thought partner—I offer a free discovery call to help you figure out what support would be most useful.

What we can cover.

Getting clarity on your investment goals.

Our top tip for a successful investment round? Know what you want, so you can go out and get it. Together we’ll get clear on your goals, how to achieve them and who can help.

Evolving your leadership as your startup grows.

What got you here won’t get you there. Together, we’ll explore how your leadership style needs to shift—whether that’s letting go of the weeds, stepping into more visibility, or navigating co-founder dynamics with greater clarity and confidence.

Zeroing in on your ideal investors

Getting the right angels on board makes all the difference. We’ll put together personas and explore what you need – from pure capital to know-how, networks and cheerleading.

Reclaiming focus and energy post-raise.

Raising investment can leave even the most energised founder feeling scattered. We’ll carve out space to reset—sharpening your focus, rebuilding momentum, and making sure your energy is aligned to what matters most now.

Polishing your pitch deck

Together, we’ll take a deep dive into your pitch deck, exploring what’s working, what’s missing, and what today’s angel investors are really looking for. 

Building the rhythms & rituals your startup needs to scale

Your time is precious—and so is your team’s. We’ll get clear on the systems, rhythms, and processes that will create stability and flow. Less chaos, more clarity—and space to lead, not firefight.

Exploring your investment mindset.

Start your investment round strong by developing a great investment mindset. We’ll explore enablers, blockers and what you can do to keep energy and momentum up.

A sounding board with challenge, support, and accountability.

Sometimes you don’t need another advisor. You need someone in your corner who gets it—and isn’t afraid to ask the hard questions. I’ll help you think things through, make better decisions, and hold the space for growth that stretches and supports you.

Ready to work together?

You’re building something that matters. Let’s make sure you’ve got the clarity, strategy, and energy to lead it well.